zdravotopia
Zdravotopia is a food blog dedicated to promoting healthy eating habits and providing nutritious recipes, with a focus on the Balkan region. The project aimed to fill a gap in the local market by offering a comprehensive resource for individuals seeking information on healthy food options and macro-nutrient content in their meals.
Role and Responsibilities:
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Conceptualized and founded zdravotopia, identifying the need for such a platform in the Balkan region.
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Built and designed the website, including writing the Privacy Policy and Cookie Policy
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Created original, healthy recipes, ensuring they were both nutritious and appealing to the target audience.
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Cooked meals, measured macro-nutrients (protein, carbs, fat), and photographed each dish.
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Edited photos to enhance visual appeal and maintain brand consistency.
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Designed the logo and developed the overall brand identity for Zdravotopia.
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Managed social media accounts (Instagram, Facebook), including content creation, scheduling, and engagement.
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Implemented targeted Facebook and Instagram ads to reach women aged 25-40 in the Balkan area.
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Promoted Zdravotopia on various health-focused Facebook groups, sparking conversations and sharing valuable information.
Achievements:
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Within three months, Zdravotopia's Instagram account grew to over 500 followers, and its Facebook page reached 1000 likes, indicating a strong and growing interest in the content.
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The blog reached 200 total views within its first month of launch, and later grew to 700 views within three months.