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Resume

Experience

2022-2024

Digital Marketing Manager, Kodiak Robotics

Led the development and execution of integrated marketing plans, leveraging market research and audience insights to drive strategy and creative development.

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  • Created and managed digital content (graphics, copy, videos, photos) for social media platforms, including YouTube, LinkedIn, Instagram, Facebook, Twitter, and Threads, resulting in a 40% organic increase in followers and a 34% increase in impressions.

 

  • Collaborated cross-functionally with engineering, policy, safety, and commercialization teams to translate complex technical product information (AI, machine learning, computer vision, sensor fusion) into engaging marketing content.

 

  • Implemented a comprehensive content and SEO strategy, including the creation of original blog posts, which enhanced brand visibility and resulted in a 25% increase in website traffic.

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  • Developed and executed a targeted email marketing strategy that significantly improved email open and click-through rates, exceeding industry benchmarks.

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  • Tracked, analyzed, and interpreted data to measure performance, identify trends, and create forecasts, resulting in a 37% boost in audience engagement.

2021 - 2022

Market Researcher, Layla's Delicacies 

Conducted comprehensive market research, including focus groups, questionnaires, and surveys, to create detailed customer journey maps and target personas.

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  • Generated meaningful insights using cluster, principal component, regression, and correlation analyses.

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  • Presented data-driven recommendations to senior leadership, contributing to the strategic direction of marketing initiatives.

2018 - 2021

Marketing Specialist, Holcim, RIT Croatia, Istarski Portal & IDS Pazin

Designed and created diverse marketing content, including photographs, films, animations, blogs, videos, articles, copy, websites, social media postings, and online advertising.

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  • Managed business relationships with international advertisers and translated all inbound emails from English to Croatian.

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  • Implemented SEO improvements, resulting in a 15% rise in click-through rates.

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  • Coordinated a team of 5, including a camera crew, to produce promotional videos and news updates.

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  • Led a team in supporting the mayoral reelection campaign, providing strategic guidance and managing campaign communications.

Education

2021 - 2022

Columbia University |
Master of Science

Marketing Science

Related Coursework: Statistical Modeling and Decision Making PhD, Multivariate Statistics PhD, Empirical Models I PhD, Machine Learning, Artificial Intelligence, Data Analytics in Python, Game Theory, Digital Marketing, Marketing Intelligence

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Graduate Teaching Assistant

2016 - 2020

Rochester Institute of Technology | Bachelor of Science

International Business

Minors in Marketing and Psychology

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Member of the Student Government

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Member of team that placed in the 99th percentile worldwide on the Capsim Challenge 2019/2020

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Tutor for Accounting, Macroeconomics and Critical Reading and Writing

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Made Dean's List for 7 consecutive semesters

Skills
& Expertise

  • Adobe Creative Suite

  • Python

  • R

  • SQL

  • Tableau

  • JavaScript

  • CSS

  • HTML

  • HubSpot

  • Hootsuite

  • Sprout Social

  • SEMRush

  • WordPress

  • Google Analytics 4

  • Machine Learning & AI

  • Strategic Planning

  • Content Strategy

  • Creative Campaigns

  • Brand Development and Management

  • Data Analytics

  • Data Science

  • Multimedia Communications

  • Website Management

  • Copywriting

  • Email Marketing

  • Social Media Marketing 

  • SEO and SEM

  • Paid Advertising

  • User Experience (UX) & Design (UXD)

  • Video Production & Photography

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