Projects
AV Q&A Video Series
The AV Q&A project at Kodiak Robotics was a strategic marketing campaign designed to educate and engage Kodiak's broader audience about autonomous vehicles. As the marketing project manager, I was responsible for supervising the creation and implementation of the series. This included drafting the creative brief, collaborating with the video producer, selecting the questions to be asked, and identifying and overseeing Kodiak employees who would participate in the production.
We created informative and entertaining episodes that not only increased the company's social media reach and impressions but also boosted engagement rates. With each episode garnering an average of 8,000 impressions and achieving an engagement rate of 6%, surpassing Kodiak's averages, the AV Q&A project successfully enhanced Kodiak's online presence and thought leadership in the autonomous vehicle space.
Predictive Modeling for Marketing Campaign Efficiency
This project involved analyzing a dataset with 2240 customers and 29 variables.
The process included understanding the dataset's structure and content, cleaning and preparing the data by removing missing values and creating new variables for better representation, conducting exploratory data analysis to uncover insights and relationships, and selecting the best predictive model for binary classification (xgboost). The model achieved the highest performance with accuracy: 0.88, precision: 0.67, recall: 0.42, and f1 score: 0.52.
Based on the analysis, the recommendation for the next marketing campaign was to target individuals who have previously accepted offers, have longer enrollment tenure, recently made purchases, are single, and have a high number of visits to the company website in the past month.
zdravotopia
Zdravotopia is a food blog designed to promote healthy eating habits and provide nutritional information to the Balkan region. The idea behind launching Zdravotopia was to offer a comprehensive resource for individuals who seek healthier food options.
I built and designed the website, created original recipes, cooked meals, measured macronutrients, photographed dishes, edited photos, designed the logo and brand, and managed social media accounts. I implemented targeted ads to reach women aged 25-40 in the Balkan area. Within three months, Zdravotopia's Instagram grew to over 500 followers, and its Facebook page reached 1000 likes. The blog received 200 views in its first month and grew to 700 views in three months, indicating a strong interest and engagement.
Social Media Content for Kodiak Robotics
I managed Kodiak Robotics' content strategy, content calendar, and six social media platforms while also being the graphic designer and copywriter. My work reinforced Kodiak Robotics' brand as a leader in autonomous trucking. In 2023, I achieved a 40% organic increase in overall followers and increased overall organic impressions by 34%.
